Popl | The GTM Platform for In-Person Lead Capture

Popl is a go-to-market platform for in-person lead capture and digital business cards, built to help sales, marketing, and field teams turn conferences, events, and meetings into measurable pipeline. It targets B2B teams that exhibit at trade shows, run field events, or rely on face-to-face networking as a primary channel.

What It Does

• Captures event leads through universal badge scanning and business card scanning
• Issues branded digital business cards that work via NFC tap, QR code, or link
• Enriches captured contacts with firmographic and contact data for follow-up
• Provides event intelligence including attendee and exhibitor lists for planning and outreach
• Integrates with CRMs and marketing tools so leads flow directly into existing GTM workflows

Best For

• B2B sales and marketing teams running booths and field events
• Enterprise GTM teams that need to standardize digital cards and lead capture across reps
• Individual professionals who want a personal digital business card

Pricing

Pricing is not publicly listed on the official site. Popl describes team pricing as either an event lead capture plan (usage-based on leads captured) or a digital business card plan, with custom quotes provided through a demo. A consumer option for individuals creating a personal digital card is also available.

Why It Stands Out

By unifying badge scanners, business card scanners, digital cards, list enrichment, and event intelligence in one platform, Popl lets GTM teams replace multiple legacy event tools and tie in-person interactions directly to CRM-tracked pipeline.